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  • To protect the true natural health industry and ensure its sustainability.
  • To lobby government to adopt appropriate standards of production, quality control, marketing and advertising of natural health products.
  • To be a broad-based stakeholder voice in monitoring and lobbying government and international drug and food law harmonization bodies.
  • To educate and provide information on natural health that protects consumers.
  • To be a credible source to media by representing the natural health sector.
  • To foster and nurture cooperation among local and international associations and practitioner bodies.
  • To consult with local and international businesses on local regulatory issues.
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