- To protect the true natural health industry and ensure its sustainability.
- To lobby government to adopt appropriate standards of production, quality control, marketing and advertising of natural health products.
- To be a broad-based stakeholder voice in monitoring and lobbying government and international drug and food law harmonization bodies.
- To educate and provide information on natural health that protects consumers.
- To be a credible source to media by representing the natural health sector.
- To foster and nurture cooperation among local and international associations and practitioner bodies.
- To consult with local and international businesses on local regulatory issues.