To protect the consumer’s right to choose.
To protect the true natural health industry and ensure its sustainability. To lobby government to adopt appropriate standards of production, quality control, marketing and advertising of natural health products. To be a broad-based stakeholder voice in monitoring and lobbying government and international drug and food law harmonization bodies. To educate and provide information on natural health that protects consumers. To be a credible source to media by representing the natural health sector. To foster and nurture cooperation among local and international associations and practitioner bodies. To consult with local and international businesses on local regulatory issues.